Strategic Add-ons — modular extensions to any tier

Strategic Add-ons

Attach what you need. Modular extensions that bolt onto any tier — same governance discipline, scoped to your surface.

How add-ons work

Modular by design. Same governance.

Each extension inherits the rhythm of your active tier — no parallel processes, no shadow systems.

Add-ons are how the system grows without losing coherence. Each one inherits the governance rhythm of your active tier — same decision log, same gate process, same spec discipline.

Most clients attach one or two add-ons during the Brand Master Book build, then add more during the Retainer as new surfaces enter the system. We’ve never seen a brand need all of them at once.

Add-ons can be scoped as fixed-fee mini-engagements or rolled into the retainer hours pool — depending on what’s already running.

The catalogue

Six modular extensions.

Pick one. Pick two. Pick the right combination for what your brand needs next.

A curated set of modular tools laid flat on a map — each indexed, each ready, none surplus.
The discipline

Modular by design. Spec’d to the same standard.

An add-on is never a side-project. Each one inherits the spec, the decision log, and the governance rhythm of the active tier.

Pick one for the surface that needs it most. Stack two if the bundle pricing makes sense. Don’t pick four — you won’t use them.

Attachment

Three ways in.

Same governance discipline — what changes is how it’s priced and paced relative to your active engagement.

DURING BUILD

Attach to a Brand Master Book engagement. Add-on runs in parallel with the relevant workstream. Bundle pricing applies.

ON RETAINER

Activate from the retainer hours pool. The Owner’s Rep already knows the standard — no re-onboarding overhead.

STAND-ALONE

One-off scope, fixed-fee, written brief. Useful if you have an in-house team or existing manual and just need expertise on one surface.

Principal Luca Baldisseri
Format Modular · 6 extensions
Attachment Any active tier
Edition 2026 — Vol. 04
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