The creative system, not the media spend. Strategy, briefs, and ad specs for Google, Meta, and LinkedIn — built for your team to run.
Creative direction and channel strategy, governed by the Brand Master Book and handed off ready to launch.
A strategic add-on is never a side-project. It inherits the spec, the decision log, and the governance rhythm of your active tier — same standard, scoped to one surface.
Everything below is built from your Brand Master Book and held to the 4C standard — Clarity, Coherence, Consistency, Control. If a deliverable can’t cite a brand decision, it doesn’t ship.
Each piece traces to a Brand Master Book decision — no scope creep, no off-standard work.
The campaign’s single source of truth — objective, audience, message, and the brand guardrails every asset must hold.
FormatWritten so a media buyer or in-house team can execute without a second meeting.
Where the budget goes — Google, Meta, LinkedIn — and why, mapped to the funnel stage each channel serves.
FormatNo spray-and-pray. Each channel earns its place against the objective.
The reusable ad architecture — formats, dimensions, and variant logic, so creative scales without losing the brand.
FormatOne spec, many ads. The system makes every new variant on-brand by default.
Headline, body, and CTA frameworks per channel — fill-in structures that keep the voice consistent at volume.
FormatTemplates, not one-offs — so the tenth ad reads as on-brand as the first.
A pre-flight check against the Brand Master Book — the gate that catches off-standard creative before it goes live.
FormatScored on the 4C standard. Nothing publishes that the brand can’t defend.
The KPIs and reporting cadence that show what’s working — built to inform the next cycle, not just report the last.
FormatTied to the campaign objective. Each cycle feeds the next round of creative.
Scoped from a written brief, built to the Brand Master Book, delivered with proof it met the standard — the same governance rhythm as every TISSA engagement.
We write the creative brief and map the channel strategy against your objective and budget — the foundation everything else hangs on.
We build the reusable ad spec and copy templates, then run the brand compliance review so the system is launch-ready.
We hand the system to your team or media buyer with the performance framework in place, and stay on retainer to govern each cycle.
We build and govern the creative system; the ad budget and day-to-day placement sit with your in-house team or media buyer. We keep the creative on-standard — they keep the account running.
The $750/mo is the governance fee for the creative system. The media spend on Google, Meta, or LinkedIn is paid by you directly to the platforms and is never marked up.
Google, Meta (Facebook & Instagram), and LinkedIn as standard. Other channels can be scoped in if they earn their place against your objective.
