Two PDFs. Two calls. Two weeks. Ends with a signed Go / Hold / No-Go — dated, board-ready.
Most brand work begins with a rebuild or a refresh. We don’t. The Express Diagnostic is the pause before either — a disciplined two-week read of what already exists, what’s working, and what’s quietly costing you.
You get two documents — a 10-page Desk Research Dossier of evidence and a 20-slide Diagnostic Doc of what it means — both written for the person who signs the cheque.
We score your brand against the 4C Framework — Clarity, Coherence, Consistency, Control — and end on a single line: Go, Hold, or No-Go.
Two documents, two calls, one verdict — no upsells, no scope creep.
The evidence base. Sector, competitors, your brand surfaces, the 4C raw data — every claim cited and traceable.
FormatA standalone document the boardroom can defend.
The interpretation. Twenty slides — one atomic verdict per slide — that cite the Desk Research and land on a single decision.
FormatEach 4C dimension on its own slide. No bullet walls, no infographic register.
Clarity · Coherence · Consistency · Control — each indicator scored 1–5 with the evidence behind it.
FormatTwelve indicators across the four dimensions. Every number cites a URL, a screenshot, or a quoted line.
Go, Hold, or No-Go — and the three reasons why. The line the boardroom will quote tomorrow.
FormatA defendable, dated, principal-signed call. Captured live on the Walkthrough.
Ten questions. Asset checklist. Walkthrough on the calendar before the call ends — every Diagnostic starts on the same Day 0.
FormatYou answer, we listen. By the end we know which brand surfaces to audit.
Two hours. Signoff authority plus one. The decision lands on the call, in writing — before we close.
FormatBoth PDFs land 24 hours ahead. Walk the Diagnostic together, surface risks, close on Go/Hold/No-Go.
Kickoff to decision in 14 days. One call to start, ten days of disciplined audit, one two-hour call to land Go, Hold, or No-Go — signed, dated, board-ready.
You answer ten questions. We listen. By the end of the call we know which brand surfaces to audit, who to talk to, what files we need — and the Walkthrough date is on both calendars.
We audit every surface you point us to — site, decks, social, packaging, internal docs — and score the 4C raw. Both PDFs ready by Day 13. No interruptions to your team.
Both PDFs land 24 hours ahead. Two-hour walkthrough on Day 14 with the signoff authority. Go, Hold, or No-Go is captured live — in writing — before the call ends.
Every Diagnostic lands on Go, Hold, or No-Go — signed before the Walkthrough Call closes.
Because we want the signal, not the contract. $500 is the price of a board-grade diagnostic with zero pressure to continue. A No-Go is a valid, useful outcome — that’s the system working.
Yes. If you sign a Brand Master Book or Brand Governance engagement within 60 days of the Walkthrough, the $500 is credited against the Brand Master Book’s first milestone or Brand Governance’s first monthly fee. After 60 days, no credit applies.
Because evidence and interpretation read differently. The Desk Research Dossier is the ten-page evidence base — every claim cited so the boardroom can defend it. The Diagnostic Doc is the twenty-slide interpretation. Same data, two cognitive loads.
The signoff authority — the person who can say Go, Hold, or No-Go without a follow-up meeting. Maximum two attendees on your side. The Walkthrough is a decision call, not a stakeholder presentation.
Luca Baldisseri — TISSA’s principal — runs every Diagnostic personally. No juniors, no offshored audits, no “team of consultants.” One operator reads, scores, signs, and presents both calls.
