TISSA Consulting
TISSA services — three engagement tiers

Three tiers. One operating system.

Tier 1Express Diagnostic
Tier 2Brand Master Book
Tier 3Owner’s Rep & Governance

Every engagement starts with a clear question: Where does your brand stand? From there, we build only what you need — nothing more, nothing less.

01 The Diagnostic

Express Diagnostic

Give leadership a defendable picture of the brand’s current state — the pause before the build. Two PDFs, two calls, two weeks, $500 fixed-fee.

  • Duration2 weeks
  • Investment$500
  • OutcomeGo / Hold / No-Go
See the six pieces
  1. 01Desk Research Dossier · 10 pages · evidence base
  2. 02Diagnostic Doc · 20 slides · interpretation
  3. 034C Baseline Scorecard · 12 indicators, evidence-cited
  4. 04Decision Memo · final slide · Go / Hold / No-Go
  5. 05Kickoff Call · 45-60 min · Day 0
  6. 06Walkthrough Call · 2 hours · Day 14

The decisionEnds with a signed Go / Hold / No-Go captured live in the Walkthrough — dated, board-ready, in writing.

Read the full brief
02 The Build

Brand Master Book

Codify a build-ready system — strategy you can repeat, components teams can apply, governance that holds. The core of what TISSA does, delivered as a single living manual.

  • Duration4–6 weeks
  • InvestmentFrom $2,000
  • OutcomeBuild-ready system
See the three tiers
  1. ALogo intact · $2,000 · 4 weeks · existing mark audited and integrated
  2. BNew logo · $2,500 · 5 weeks · three directions, one selected, trademark-ready
  3. CFull rebrand · Custom · 6+ weeks · sub-marks, monograms, two priority surfaces, migration plan

Two gatesGate A · Logo Concepts at week 3. Gate B · One-Page Branding at week 4 — the firewall before we commit to the full Master Book build.

Read the full brief
03 The Retainer

Owner’s Rep & Governance

The brand desk inside your BD team. A senior brand operator plus a 24/7 Brand Council AI — vendor-neutral, sales-protected, launch-ready.

  • ModelMonthly retainer
  • InvestmentFrom $1,000/mo
  • OutcomeBrand-led growth
See the three tiers
  1. ACouncil · $1,000/mo · Monthly Brand Council + Brand Council AI 24/7 + Decision Log
  2. BCouncil + Audit · $2,000/mo · adds Quarterly Audit (incl. Sales Surface) + vendor pre-screening
  3. CFull Custody · $3,500/mo · adds Launch Reviews + Annual Quality Mark + multi-brand

Notion-nativeClient owns the workspace. TISSA is invited as guest. If you cancel, you keep everything — every Decision Log entry, every audit, every Brand Council minute.

Read the full brief

Side by side

Three tiers, compared.

Same operating system, three depths of installation. Pick where to enter — most clients start at the Diagnostic.

 DiagnosticMaster BookOwner’s Rep
Investment$500$2,500Retainer
Duration2 weeks4–6 weeksOngoing (quarterly)
Primary outputDecision MemoBrand Master BookQuarterly Audit
Best forBoards needing a defendable read on current stateOperators ready to install the full systemCompanies running the system in production
Ends withGo / Hold / No-GoInstalled brand OS + team trainingDrift caught before it compounds
Strategic Add-ons

Modular extensions to any tier.

Naming, motion, web blueprints, content pillars, and more — modular services you can attach to any tier.

A1

Naming.

Brand, product, and sub-brand naming with verbal architecture.

A2

Motion.

Motion principles, intro stings, scroll-driven micro-interactions.

A3

Web Blueprints.

Information architecture, content strategy, and CMS-ready specs.

A4

Content Pillars.

Editorial calendar, distribution playbooks, and tone calibration.

View all add-ons

Ready for the pause?

The best time to build your brand operating system is before you need it.

The second best is now.

Schedule a Conversation
+1 (347) 379-3599 Schedule