One brand. Twelve locations. Zero drift.
For healthcare operators scaling across geographies — where central wants control and local needs speed.
Multi-location healthcare has the worst brand drift problem in the category.
Uniforms vary by city. Signage differs per location. Internal docs become local. Each compounds into a brand that exists in seven different versions — and the further from HQ, the further from spec.
Central wants control. Local wants speed. Without a system designed for that tension, you get drift in both directions — corporate over-reach that slows location teams down, and local improvisation that erodes the brand on the ground.
We build the system that holds the tension, and the governance that gives both sides the rails they need — central with the line on what’s shared, local with the autonomy on what’s theirs.
Three tiers, calibrated for scale.
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01
Express Diagnostic
Two PDFs, two calls, two weeks. Read for cross-location consistency AND local autonomy. Ends with a signed Go / Hold / No-Go — captured live in the Walkthrough Call.
Read the brief -
02
Brand Master Book
The full system — identity, uniforms, signage, operational materials — bound into a 60–120 page manual. Three tiers from $2,000: logo intact, new logo, or full rebrand. Keeps twelve locations on one brand without strangling the local teams.
Read the brief -
03
Owner’s Rep & Governance
The brand desk inside your healthcare operations team. Monthly Brand Council + 24/7 Brand Council AI in your Notion workspace. Quarterly audits catch drift on signage, uniforms, and patient materials across locations before it costs you trust. From $1,000/mo · 3 tiers.
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New Horizons, scaled for Las Vegas and beyond.
A transportable brand for a multi-location operator.
A hospitality and healthcare founder scaling operations across locations needed a transportable brand system — uniforms, signage, advertising, and internal materials aligned under a unified governance framework that works in Las Vegas the same way it works in any future market.
- Brand identity & location lockups
- Uniform & signage system
- Advertising & outdoor
- Multi-location governance
The artifacts this industry needs.
- 01
Brand identity & location lockups
Master logo plus a system for location-specific lockups — every market on-brand, every market addressable.
- 02
Uniform & apparel spec
Role-based uniforms across clinical, front-of-house, and operations. One supplier-portable spec that holds across vendors and cities.
- 03
Advertising, transit & outdoor signage
OOH, transit, and digital advertising systems — built for 65mph legibility AND brand recognition in transit environments.
- 04
Location signage & wayfinding
Storefront, interior, and wayfinding signage — every surface on the same governance manual, every location specced before the build.
- 05
Operational materials
Intake forms, scheduling docs, internal comms, training decks — branded but compliant. The boring stuff that keeps locations aligned.
- 06
Multi-location governance playbook
RACI, audit cadence, escalation paths, vendor onboarding. The rules that keep the brand alive after the next acquisition.
The work we say no to.
- Central control without a local autonomy budget. The system needs both.
- “People-first care” platitudes that every healthcare brand uses.
- An identity that requires the same vendor at every location.
- A system that can’t survive an acquisition, partnership, or rebrand.
What multi-location operators ask.
We have 3 locations now and plan 30. When should we start?
Now. The system scales cheaper at 3 than at 30 — you’re building the governance before the drift starts.
Each location has its own marketing lead. Will they push back?
Governance gives them rails, not bottlenecks. They keep autonomy on what’s local. Central holds the line on what’s shared.
How do you handle local language and cultural variations?
Built into the verbal system — approved variations by market, with explicit rules about what can flex and what can’t.
Do you coordinate with insurance and compliance teams?
Yes. The governance system includes RACI rules for cross-functional review.
