Graphic Design & Animation — a strategic add-on governed by the Brand Master Book

Graphic Design & Animation

Every pixel traced to a decision. Static design and motion, produced from your brand system — never improvised for the feed.

What it is

Design that defends the system.

Graphics and motion built from the Brand Master Book — so the visual language stays recognizable at any volume.

A strategic add-on is never a side-project. It inherits the spec, the decision log, and the governance rhythm of your active tier — same standard, scoped to one surface.

Everything below is built from your Brand Master Book and held to the 4C standard — Clarity, Coherence, Consistency, Control. If a deliverable can’t cite a brand decision, it doesn’t ship.

What you get

Everything spec’d.
Nothing improvised.

Each piece traces to a Brand Master Book decision — no scope creep, no off-standard work.

Static Graphic Design

Social graphics, decks, and key visuals built to the brand system — type, color, grid enforced, not approximated.

Format
01 · The graphics

Every layout traces to a system rule. Consistent, not coincidental.

Format Source files

Motion Grammar

The rules for how the brand moves — easing, pacing, entrance logic, so motion feels like the brand, not a template.

Format
02 · The grammar

Motion is a brand asset with rules — defined once, reused everywhere.

Format Motion guide

Animation Sequences

Finished motion pieces — intros, transitions, animated social — built to the motion grammar, ready to publish.

Format
03 · The motion

Built on the grammar, so every sequence is on-brand by construction.

Format Rendered video

Format Production

Every asset exported to the exact dimensions each platform needs — safe areas held, no awkward crops.

Format
04 · The formats

One design, every aspect ratio — built to spec for each surface.

Format Export pack

Asset Library

Source files and exports versioned and tagged — a library your team can reuse and extend, not lose.

Format
05 · The library

Organized so the next campaign starts from assets, not from scratch.

Format Asset index

Pre-Flight Review

A scored check against the brand system — the gate that catches anything off-standard before delivery.

Format
06 · The gate

Scored on the 4C standard. Nothing ships the brand can’t defend.

Format Review log
How it works

Three steps. One standard.

Scoped from a written brief, built to the Brand Master Book, delivered with proof it met the standard — the same governance rhythm as every TISSA engagement.

  1. 1
    Step 1

    Brief & scope

    We define the deliverable set, the formats each surface needs, and the brand rules every asset must hold — a written brief before design begins.

  2. 2
    Step 2

    Design & animate

    We produce the static design and, where the brief calls for it, build the motion grammar and animation sequences — all to the brand system.

  3. 3
    Step 3

    Review & deliver

    We run the pre-flight review, export every format, and file source and finals in the asset library — handed over clean and reusable.

Do I need a Brand Master Book to use this?

The add-on produces from your brand system, so a Brand Master Book is the source of truth. Without it there is no spec to design against — and the work would be decoration, not governance.

What does the $500 floor cover?

A small, defined deliverable set — for example a single social campaign’s static graphics. Larger sets and motion work scope up from there, quoted as a fixed fee once the brief is set.

Do you write the copy on the graphics too?

Design and layout are in scope. The written copy itself is produced under Content Creation, so each discipline is governed by the team that owns it.

Principal Luca Baldisseri
Delivered by Design Studio
Format On-brand assets · Fixed fee
Engagement Strategic Add-on · A5
Ready for the pause?

The best time to build your brand operating system is before you need it.

The second best is now.

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