Naming
Brand, product, sub-brand, and feature naming. Verbal architecture, trademark pre-screen, lexicon integration.
Strategic Add-ons
Attach what you need. Modular extensions that bolt onto any tier — same governance discipline, scoped to your surface.
How add-ons work
Modular by design. Same governance.
Each extension inherits the rhythm of your active tier — no parallel processes, no shadow systems.
Add-ons are how the system grows without losing coherence. Each one inherits the governance rhythm of your active tier — same decision log, same gate process, same spec discipline.
Most clients attach one or two add-ons during the Brand Master Book build, then add more during the Retainer as new surfaces enter the system. We’ve never seen a brand need all of them at once.
Add-ons can be scoped as fixed-fee mini-engagements or rolled into the retainer hours pool — depending on what’s already running.
The catalogue
Eight modular extensions.
Pick one. Pick two. Pick the right combination for what your brand needs next.
Visual & Motion
Static design and motion — from launch asset to full animated campaign. Codified in easing curves, Lottie specs, and a one-page motion grammar.
Web blueprints
Information architecture, content strategy, and CMS-ready specs. Built so your dev team or vendor can quote against it without ambiguity.
Content pillars
Pillars, cadence, production, distribution, and tone per channel — the full editorial system. Not a posting schedule. Not freelance with your brand.
Packaging governance
Print-ready specs, dieline templates, copy hierarchy rules, and a compliance checklist for printers and co-packers.
Sub-brand architecture
Endorsed, branded house, hybrid — we choose, justify, and document the relationship rules so future sub-brands don’t proliferate ad-hoc.
AI agent
A branded chat agent for your site or internal team. Trained on your Brand Master Book, hosted on your domain, governed by your tone rules.
Paid media campaign
Creative brief, ad-system spec, channel strategy, and copy templates. Run by your in-house team or media partner — governed by your brand book.
The discipline
Modular by design. Spec’d to the same standard.
An add-on is never a side-project. Each one inherits the spec, the decision log, and the governance rhythm of the active tier.
Pick one for the surface that needs it most. Stack two if the bundle pricing makes sense. Don’t pick four — you won’t use them.
Attachment
Three ways in.
Same governance discipline — what changes is how it’s priced and paced relative to your active engagement.
Principal
Luca Baldisseri
Format
Modular · 8 extensions
Attachment
Any active tier
Edition
2026 — Vol. 04
