The Quality Mark is TISSA’s annual certification signaling that a brand has achieved and maintained mastery of the 4C Standard. It is not a one-time badge — it is earned through sustained performance across measurable criteria over a full operating year.
Eligibility requires a 4C average of 4.0 or higher out of 5, a Spec-Match rate of 90% or above, an Adoption Index of 85% or higher, governance running on cadence (monthly Brand Council, quarterly Field Audit), and an Exception Burden with all variances resolved within 30 days.
The Quality Mark serves as a signal to boards, partners, recruits, and the market that the brand operates with discipline. It is the difference between saying your brand is consistent and proving it with auditable evidence.
