Glossary · Term

Owner’s Rep.

Vendor-neutral role safeguarding brand standards across teams and partners.

The Owner’s Rep is a vendor-neutral governance role within TISSA’s Tier 3 offering. Acting as the brand owner’s representative, TISSA safeguards brand standards across all teams, vendors, and partners — without producing creative work or managing operations.

The Owner’s Rep operates on a defined cadence: weekly sprints, monthly Brand Council sessions, quarterly Field Audits, and an annual Quality Mark assessment. Responsibilities include Two-Gate enforcement, decision log maintenance, RACI upkeep by workflow, vendor onboarding and compliance reviews, and adoption dashboard management.

The role is explicitly vendor-neutral. TISSA does not compete with the agencies, designers, or production partners a client works with. Instead, we ensure every partner operates against the same standard, with the same specs, following the same approval process.

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