Website Development & E-commerce — a strategic add-on governed by the Brand Master Book

Website Development & E-commerce

Built to spec. Governed by the book. Full web builds — informative, custom, or commerce — delivered production-ready.

What it is

The brand, built into the build.

Every page, component, and interaction traced back to a Brand Master Book decision — then shipped production-ready.

A strategic add-on is never a side-project. It inherits the spec, the decision log, and the governance rhythm of your active tier — same standard, scoped to one surface.

Everything below is built from your Brand Master Book and held to the 4C standard — Clarity, Coherence, Consistency, Control. If a deliverable can’t cite a brand decision, it doesn’t ship.

What you get

Everything spec’d.
Nothing improvised.

Each piece traces to a Brand Master Book decision — no scope creep, no off-standard work.

Brand-Governed Build

Every page built straight from the Brand Master Book — type scale, color, spacing, and voice, enforced in code.

Format
01 · The build

No drift between the manual and the site. The spec is the source of truth.

Format Production build

CMS Setup

A content model your team can run — structured fields, clear roles, editing flows that keep the brand intact.

Format
02 · The system

Editors get guardrails, not a blank canvas — the brand holds even as content changes.

Format CMS config

Responsive & Performance-Ready

Tested from 320px to desktop, built for Core Web Vitals — fast, stable, legible on every device.

Format
03 · The craft

No layout shift, no slow loads — performance is part of the spec, not an afterthought.

Format QA report

SEO & Technical Foundations

Semantic markup, metadata, sitemap, and schema, right from the first commit — discoverability built in, not bolted on.

Format
04 · The foundation

Search-ready at launch. No retrofit, no rework, no penalty.

Format Technical spec

Launch & Handoff

Deployment, DNS, and a walkthrough so your team owns the site — documentation, not dependency.

Format
05 · The handoff

You leave owning the keys and the docs — we don’t hold the site hostage.

Format Handoff pack
How it works

Three steps. One standard.

Scoped from a written brief, built to the Brand Master Book, delivered with proof it met the standard — the same governance rhythm as every TISSA engagement.

  1. 1
    Phase 1

    Spec & structure

    We translate the Brand Master Book and your content into a site map, component spec, and CMS model — the blueprint before a line of code.

  2. 2
    Phase 2

    Build & review

    We build to spec, page by page, with brand compliance gates along the way — responsive, performant, and SEO-sound from the first commit.

  3. 3
    Phase 3

    Launch & handoff

    We deploy, configure DNS, and walk your team through the CMS. You leave owning the site, the docs, and the keys.

What platforms do you build on?

WordPress for governed content sites, custom front-ends where the brief demands it, and headless or commerce stacks by scope. The platform follows the requirement, never the reverse.

Why is the range $1,000 to a much larger build?

Scope drives the fee. An informative site lands near the floor; a custom or commerce build with deep CMS work sits higher. We quote a fixed fee once the spec is set — no open-ended hourly drift.

Do we need a Brand Master Book first?

Yes — the build is governed by it. The Brand Master Book is the spec the site is built against, which is what keeps the result defendable rather than decorative.

Who owns the site after launch?

You do — fully. Handoff includes the keys, the documentation, and a CMS walkthrough. We build to be left, not to be depended on.

Principal Luca Baldisseri
Delivered by Web Engineering
Format Live website · Fixed fee
Engagement Strategic Add-on · A3
Ready for the pause?

The best time to build your brand operating system is before you need it.

The second best is now.

Schedule a Conversation
+1 (347) 379-3599 Schedule