An editorial system, not a posting schedule. Pillars, cadence, and per-channel governance — straight from your Brand Master Book.
We turn the Brand Master Book into an operating system for everything you publish.
A strategic add-on is never a side-project. It inherits the spec, the decision log, and the governance rhythm of your active tier — same standard, scoped to one surface.
Everything below is built from your Brand Master Book and held to the 4C standard — Clarity, Coherence, Consistency, Control. If a deliverable can’t cite a brand decision, it doesn’t ship.
Each piece traces to a Brand Master Book decision — no scope creep, no off-standard work.
The three to five themes your brand owns — each anchored to a Brand Master Book position, not invented for the feed.
FormatEvery pillar cites the brand position it defends, so the team never improvises.
A live Notion calendar — cadence, formats, and owners per channel, ready on day one.
FormatBuilt in Notion so it lives where your team already works — no parallel tooling.
How one voice flexes for LinkedIn, Instagram, TikTok, and X — register, length, and tone, written down.
FormatOne brand, four contexts. The rules keep it recognizable on every surface.
When, where, and in what order — the publishing sequence that earns each piece its full reach.
FormatA repeatable sequence, not guesswork — primary channel, then amplification.
The approval path that holds the standard — who drafts, who signs, where it logs.
FormatEvery post passes a spec-match check before it ships. The decision log is the record.
The metrics that matter for your pillars — baselined now, so next quarter has something to beat.
FormatWe benchmark against your goals, not vanity metrics. Reviewed each cycle.
Scoped from a written brief, built to the Brand Master Book, delivered with proof it met the standard — the same governance rhythm as every TISSA engagement.
We mine the Brand Master Book for the themes you already own and write the per-channel voice rules. Nothing is invented for the feed.
We build the Notion calendar, the distribution sequence, and the governance workflow — the operating system your team runs every month.
We baseline performance, walk your team through the system, and set the review cadence. The retainer keeps it on-standard from there.
The strategy add-on builds the system. Production — graphics, copy, video — is scoped separately under Content Creation or Graphic Design & Animation, so you only pay for what you actually need produced.
An editorial system drifts the moment it stops being governed. The monthly retainer keeps the calendar current, runs the spec-match checks, and re-baselines benchmarks each cycle.
Yes. It inherits the governance rhythm of your active engagement — same decision log, same gate process. It requires a Brand Master Book as its source of truth.
