New Horizons — Las Vegas, Nevada
Scaling Operations
Scaling a healthcare brand without losing identity.
The Challenge
New Horizons was growing fast — new locations, new hires, new vendors — and the brand was fragmenting with every expansion. The founder, experienced in both hospitality and healthcare, understood that operational scale without brand discipline leads to drift: inconsistent signage across facilities, uniforms that varied by location, advertising that changed tone depending on who produced it. There was no single source of truth for how the brand should look, sound, or behave. TISSA was brought in to build a brand operating system that could travel across geographies and teams — one set of rules, one visual language, one governance framework — so that every new location opened on-standard from day one.
What We Delivered
Brand identity and logo system
A scalable brand identity and logo system — primary mark, horizontal and stacked lockups, favicon, and co-branding rules — built for multi-location deployment.
Uniform and apparel design
Uniform and apparel design — scrubs, polos, outerwear, and name badges — with fabric specs, color codes, and embroidery placement guides for vendor production.
Advertising and transit signage
Advertising and transit signage — bus wraps, shelter ads, and billboard templates — designed for Las Vegas visibility with locked brand zones and production-ready specs.
Stationery and operational materials
Stationery and operational materials — letterheads, business cards, intake forms, and internal signage — all governed by the Brand Master Book for consistent reproduction.
The Result
New Horizons deployed the brand system across multiple locations with zero rework. Every facility opened with consistent signage, uniforms, and materials — giving the founder confidence to scale without losing the brand's identity.
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