Services
Three tiers. One operating system.
Every engagement starts with a clear question: where does your brand stand? From there, we build only what you need — nothing more, nothing less.

Tier 1
Express Diagnostic
2–3 weeks · Fixed fee
Give leadership a defendable picture of the brand’s current state. This is the pause before the build — a disciplined read of what exists, what’s working, and what’s at risk.
Ends with Gate D:
Go / Hold / No-Go decision.
Learn moreDeliverables
- Decision Memo (5 pages max)
- 4C Baseline Scorecard
- Asset Inventory Snapshot
- Risk & Opportunity Map
- Spec Sample
Tier 2
Brand Master Book
6–10 weeks · Fixed fee with milestones
Codify a build-ready system — strategy you can repeat, components teams can apply, governance that holds. This is the core of what TISSA does.
Gate A — Strategy sign-off (Week 3–4)
Gate B — Pre-flight acceptance (Week 6–8)
Workstreams
- Strategy & Foundations
- Verbal System (voice, messaging, lexicon)
- Visual System (identity, tokens, components)
- Components & Applications
- Governance Design
- Enablement & Training
Delivery: Master PDF + assets + token files. Training recorded. Quick-reference sheets included.
Tier 3
Owner’s Rep & Governance
Quarterly retainer
Protect the brand under real-world pressure without drift. We act as the Owner’s Representative — vendor-neutral, standards-first, always in the room where decisions are made.
Cadence: Weekly sprint → Monthly Brand Council → Quarterly Field Audit → Annual Quality Mark.
Learn moreIncludes
- Two-Gate enforcement (strategy + pre-flight)
- Decision Log maintenance
- RACI upkeep by workflow
- Vendor onboarding & compliance reviews
- Adoption dashboard & metrics
- Annual Quality Mark certification
Not sure which tier you need?
Start with a conversation. We’ll help you figure out where you stand and what makes sense.
Schedule a Conversation